Product🤝 UXFusion in the Age of AI

⚡️️The world of Product and UX is being redefined - at lightning speed. With countless discussions swirling around the impacts and potential of AI, how do we truly understand and unleash its potential to create thoughtful, impactful products?

🚀At Netlight, we believe AI is here to stay, and together, we’re diving into its opportunities, challenges, and transformative power.

✨Join us on September 2nd for an evening full of insights and expertise.✨

At UX Fusion Vol. 4, we’re bringing together a vibrant community of UX and Product professionals to navigate GenAI, Agentic AI, and the ways AI intersects, supports, and amplifies collaboration product management and design.

    What's in store:

    • Panel Discussion: We will kick things off with an engaging exploration of how AI is revolutionizing the fields of Product and UX. Our panelists will uncover the potential and challenges of AI Augmentation, touching topics like Agent Experience and GenAI powered work. 
    • Interactive Workshops: This is all about hands-on learning! Choose from specific, action-oriented sessions such as "The Changing Role of Design in the AI Era"
    • Networking & Mingling: From meaningful dialogues to shared experiences, this intimate gathering offers the perfect setting to connect with like-minded professionals across the Hamburg UX and Product community. 
    • Unwind, Engage, and Have Fun: We know great ideas spark in relaxed moments. Enjoy thought-provoking conversations over delicious food and snacks, surrounded by good vibes and a welcoming atmosphere.

          👇 Secure Your Spot👇
          Spots are filling up fast – join your fellow UX and product enthusiasts for an unforgettable evening at UX Fusion! 

          Sign up for 02.09

          Agenda

          17:30

          Welcome & Mingling ✨

          18:15

          Panel Discussion: How AI is revolutionising the fields of product and UX

          Jehan Khattak
          Benjamin Petry
          19:15

          Workshops

          From FAQ Machines to Problem solvers: How designers transform chatbots
          Indrani Neufeld
          Customer Centricity in Internal Product & Cloud Platform Teams
          Peer Oltrogge
          Discovery in a data analytics team
          Marcus Friedrich
          Your Next User Isn’t Human: Designing Products for AI Agents
          Ole Friedrich
          Falling in Love with the Problem: How Teams Get to Solutions That Stick
          Victoria Yánez & Jennifer Filippi

          Speakers

          Discovery in a data analytics team
          Marcus Friedrich

          Some might think that UX and product discovery are not required in a data analytics team. It’s just about visualisation data right? In this session we will explore the true value of UX and discovery for a data analytics team - because it is not just about visualising data.

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          Workshops

          Your Next User Isn’t Human: Designing Products for AI Agents
          Ole Friedrich

          As AI agents increasingly make decisions, purchase products, and interact with services on behalf of humans, our assumptions about users, journeys, and interfaces start to break. In this session, we will discuss how product and UX design changes when our primary audience is no longer people - but machines that negotiate, decide, and act autonomously.

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          Workshops

          From FAQ Machines to Problem solvers: How designers transform chatbots
          Indrani Neufeld

          This session dives into why design is key when building AI products. We’ll unpack how AI is often slapped onto products, the pitfalls that come with it, and how smart design can fix that. From crafting better interactions to spotting blind spots, you’ll learn how design makes AI more human, useful, and trustworthy based on the example of Chatbots.

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          Workshops

          Customer Centricity in Internal Product & Cloud Platform Teams
          Peer Oltrogge

          How do internal product and cloud platform teams build solutions that truly meet the needs of their users? This workshop delves into putting customer centricity at the heart of internal development, bridging the gap between technical innovation and real user value.

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          Workshops

          Falling in Love with the Problem: How Teams Get to Solutions That Stick
          Victoria Yánez & Jennifer Filippi

          How do the most successful teams consistently build products people actually use and love? They start by falling in love with the problem - not a solution. In this session, we’ll uncover practical ways to dig beneath assumptions, avoid common “solution traps” and understand what users genuinely need before building anything.

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          Workshops

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          UX Fusion

          UX Fusion is a fun and engaging meetup for UX enthusiasts. Whether you are a seasoned UX Designer, a curious beginner, or simply passionate about the world of user-centered design, this event is tailor-made for you!

          Hosted by Netlight

          Netlight is a leading digital consultant company of 2,000 role models making aspiring digital leaders successful. Providing a full range of consultancy services from technology and design to data and management.

          Netlight has been awarded several times as a top employer, as well as for growth, continued profitability, and engagement for equality and diversity within the IT industry.

          Located in Stockholm, Oslo, Helsinki, Copenhagen, Munich, Hamburg, Berlin, Frankfurt, Zurich, Cologne, Amsterdam, Toronto and London.

          Follow Netlight on LinkedIn